I finally figured out what a Gachapin is, and the answer to that is that it’s an adolescent dinosaur, who with his friend Mukku the red Yeti, star in a Sesame Street-like kids show on Fuji TV. The Nissan Serena has been cross-promoting with the characters, and are now displaying a Gachapin and Mukku themed minivans at its Nagoya Gallery showroom. Follow the jump to see the Mukku Serena. (more…)
From now until July 31, if you buy a three-row Toyota vehicle from the Toyopet chain of dealerships and opt for the digital navigation system, you get ¥30,000 cash back. Your typical sales pitch, except that Toyopet has gone and created an entire family of mascots with televisions for heads and a Welsh Corgi in tow. There’s even a multi-part comic book that unfolds over the campaign period.
[Source: Toyota]
Gachapin is this green mascot character that looks like it has a gastrointestinal disorder. I’m not sure what his/her/its purpose is, but there’s a cross-promotional tie-in with the Nissan Serena minivan right now. Get yer Nissan Serena and Gachapin wallpaper here.