Honda Live Ad, What Could Go Wrong?
Honda broadcast a group of skydivers spelling out the company name while freefalling in a live ad from Spain. It’s part of their new tagline “Difficult is worth doing.” Here’s some of the buildup to the ad. As you can see, the final product went off without a hitch, but then the plane used in the commercial crashed on its very next flight. Scary!
[Autoblog]