TV-Head Family Wants You to Buy GPS
From now until July 31, if you buy a three-row Toyota vehicle from the Toyopet chain of dealerships and opt for the digital navigation system, you get ¥30,000 cash back. Your typical sales pitch, except that Toyopet has gone and created an entire family of mascots with televisions for heads and a Welsh Corgi in tow. There’s even a multi-part comic book that unfolds over the campaign period.
[Source: Toyota]