Toyota Crown Athlete 2008 Olympics Campaign
Toyota wants to do a tie-in campaign with the upcoming 2008 Olympics in Beijing, China. Lo and behold, they already have a car that’s called the Athlete. The Crown luxury sedan has two sub-models. The Crown Royal Saloon is the more luxurious version, while the Crown Athlete is the sportier one.
For this campaign, all you have to do is write a brief message cheering on the Japanese Olympic team and you’ll be entered into a drawing for a present. What present, it does not say. A new Crown would be nice. Again, Japanese residents only.
[Source: Toyota]